The Product Management Course (PMC) is a practical, hands-on, full experiential course where you will gain global standard knowledge in:

• Product Thinking
• Product Design and UX Research
• Product Metrics
• Product Strategy
• Agile Development and Scrum Framework
• Product Prioritisation
• Product Roadmapping and Stakeholder Management
• Product Growth
• Product Launch
• and How to get your next PM job

At the end of the 6-weeks program, you will be awarded a certificate of completion

To start off, this module welcomes you to the world of product management by providing a deep understanding of its role for you and your organization.

• The roles & responsibilities of a product manager
• Hard skills vs Soft skills of product managers
• How to work effectively with your product team
• Learn the tools & processes for effective product management

The customer is the heart of product management and in this module, you get to understand why and how to keep them excited about your product.

• User Research
• Create customer interview questions
• The Design thinking process
• Create User Personas

In this module, you get to understand how to become a data-informed product manager

• Product KPIs (Key Performance Indicators)
• Customer-oriented metrics
• Business-oriented metrics

In this module, you will learn how to make your product win in the market.

• Create a compelling product vision
• Create a value proposition statement
• Insight-driven market strategy
• Market strategy tools
• Market segmentation frameworks

With a better understanding of your customer and the market, you are now ready to build. What does it take to build a product successfully? In this module, we will cover

• The agile approach to product development
• Learn SCRUM ceremonies
  
• Write effective user stories
• Create an MVP (Minimum viable Product)
• Jobs to be Done framework

This module has been designed to help prioritize different product ideas or items in a quick and energetic way without getting stuck in endless discussions and avoiding any kind of influencing. In this module we will cover

• Prioritization frameworks
• How to prioritize tasks and initiatives
• Decision making in the action plan

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Ever thought about building a significant product road map that illustrates the path to better product success? In this module, we will cover

• Build a product roadmap
• Discover product roadmap strategies
• Practice effective communicating roadmaps
• Discover product roadmap goals and tools
• Learn stakeholder management

Are you looking to build acquisition funnels, identify core customers, and optimize growth loop models? In this course, you will learn how to analyze your results and make improvements to your strategies, as well as retention theories, for creating audiences and increasing engagement.

In this workshop, you will learn:

• Growth and Acquisition Strategy
• Activation and Retention Strategy
• Monetization Strategy

Your product is ready to hit the market but you are not sure how. This module is perfect for you to learn the best strategies to use to enter the market with either a new product, release or promotion.

• Create a launch plan
• Create your Go-to Market strategies
• Product Release
• Brand equity
• Product Promotions
• Leveraging social media campaigns

With all the knowledge comes reality. It’s time to get your next PM Job! We crown this course with career support and hiring tips.

• Mock PM Interview Prep
• Cover letter / CV review & feedback
• LinkedIn strategies to position yourself

• Study guide to prepare for the globally recognised CPM certification
• Certified Product Manager Practise Exam to ensure you are ready to take and pass the actual exam
• AIPMM Annual Membership (Association of International Product Management and Marketing professionals)