To start off, this module welcomes you to the world of product management by providing a deep understanding of its role for you and your organization.

• The roles & responsibilities of a product manager
• Hard skills vs Soft skills of product managers
• How to work effectively with your product team
• Learn the tools & processes for effective product management

The customer is the heart of product management and in this module, you get to understand why and how to keep them excited about your product. 

• User Research
• The Design thinking process
• Create User Personas

In this module, you get to understand how to become a data-informed product manager

• Product KPIs (Key Performance Indicators)
• Customer-oriented metrics
• Business-oriented metrics

In this module, you are shown the importance of gaining knowledge of the market your product will be in.

• Insight-driven market strategy
• Market strategy tools
• Market segmentation
• Create compelling product vision

With a better understanding of your customer and the market, you are now ready to build. What does it take to build a product successfully? In this module we will cover

• Agile approach to Product Development
• Agile Framework
• Principles in the Agile Manifesto
• Scrum tools and techniques
  
• Build Product Backlog
• How to plan and monitor a product process on agile and scrum methodology
• How to make significant contributions as a Scrum team

Ever thought about building a significant product road map that illustrates the path to a better product success? In this module we will cover

• Discover product roadmap strategies
• Build a strategic product roadmap
• Practice effective communicating roadmaps
• Discover product roadmap goals and tools

This module has been designed to help prioritize different product ideas or items in a quick and energetic way without getting stuck in endless discussions and avoiding any kind of influencing. In this module we will cover

• Prioritization frameworks
• How to prioritize tasks and initiatives
• Decision making in the action plan

Your product is ready to hit the market but you are not sure how. This module is perfect for you to learn the best strategies to use to enter the market with either a new product, release or promotion.

• Create a launch plan
• Create your Go-to Market strategies
• Product Release
• Brand equity
• Product Promotions
• Leveraging social media campaigns

With all the knowledge comes reality – time to nail the job! You guaranteed to get the ProductDiveTM experience with our world-class training on what you need to do to get your next product management job or promotion. We crown this course with career support and hiring tips.

• Mock PM Interview Prep
• Cover letter / CV review & feedback
• LinkedIn strategies to position yourself

This is a complete Product Management Course and is a practical, hands-on, full experiential course where you will gain global standard knowledge in:

• Agile Development
• Idea Validation
• UX Research
• Market Intelligence
• Product Analytics
• Launch of a Product

• Study guide to prepare for the globally recognised CPM certification
• Certified Product Manager Practise Exam to ensure you are ready to take and pass the actual exam
• AIPMM Annual Membership (Association of International Product Management and Marketing professionals)